Our journey began with memories of the best ice cream in the world and our thoughts took us to Italy and the memories of indulging in authentic gelato.

With this in mind, when creating Coppa della Maga we started with an Italian recipe for home made ice cream. A traditional method used long before the invention of ice cream machines. We set about whisking our fresh milk, cream and butter (the longer, the better) and added fruit, nuts, cocoa and sometimes citrus oils or other fragrant ingredients….and then something startled us – the sugar! Every month, more and more research shows that sugar can contribute to so many health problems. To us, it’s outrageous that products claiming to be healthy can have such a high content of sugar.

That is why, we decided no matter what, Coppa della Maga ice cream will be refined sugar or fructose syrup free! Instead it will be sweetened with natural sweeteners.

Whilst the experts told us it wasn’t possible as traditionally sugar is used to help give ice cream its smooth texture, with the memories of Italy in mind, we set out to prove them wrong.
That is how our long journey began. After countless trials using traditional recipes, tasting of huge amounts of ice cream, talking to world experts in nutrition and food technologists (not just from Italy, but from around the world)  today, we proudly present to you

Coppa della Maga, a delicious 100% natural, gluten free and  sugar free range of ice cream!
The experience was so inspiring: even though we were told it was impossible, we did it none-the-less and ended up with magic!
That is why we have named our brand “The Bowl Of the Magician” (Coppa della Maga).